We build the online systems that let you launch a group programme, membership, or course — and earn while you sleep. No tech overwhelm. Done for you in two weeks.
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2 weeksfrom idea to live
8+ hrssaved per week
$0 techknowledge needed
Live results
Dietitian snapshot
Nadia R., RD
Gut health & IBS specialist · Cape Town
Before: monthly incomeR18,400
After: monthly incomeR41,000 ↑
Group programme members34 enrolled
Hours saved per week9 hrs
Time to go live11 days
📅You’re fully booked with 1:1 clients — which sounds like success, but means your income is completely capped by your hours.
📱You post on Instagram, get engagement, build trust — but have no system to turn your followers into paying clients.
💬You spend hours answering the same DMs and client questions that a simple AI assistant could handle in seconds.
🛠️You know you should launch a group programme or course — but every weekend it stays on the to-do list while clients take priority.
👀Less-qualified influencers with bigger audiences are charging 3× what you charge — because they have systems you don’t.
We take care of the technology, systems, and infrastructure. You focus on the nutrition expertise that got you here.
🎯Niche positioning & personal brand
We sharpen your niche, rewrite your bio and website headline, and define the content pillars that attract your ideal clients — not just followers.
🚀Group programme or membership launch
Sales page, enrolment flow, onboarding sequence, and payment setup — all built and ready. You just open the doors.
🤖AI assistant trained on your content
A custom AI bot that answers your clients’ common questions, 24/7 — freeing up hours every week you used to spend in DMs.
📧Lead nurture & email system
Automated sequences that turn Instagram followers and enquiries into programme enrolments — without you sending a single manual email.
🏘️Online community platform
We set up and brand your Circle or WhatsApp community — the home for your group programme members, with onboarding fully automated.
📊Booking & CRM integration
Every lead, booking, and enrolment automatically logged and tagged. You always know who’s in your funnel and where they are.
One-time setup. No ongoing tech complexity. Everything built and handed to you ready to run.
Starter
The Launch Kit
Your personal brand foundation. Go from invisible to irresistible online in one week.
$497 once
+ optional $97/mo maintenance
Get started →
Most popular for RDs
Growth
The Scale System
Launch a group programme or membership with all the infrastructure built — in two weeks.
$1,500 once
+ optional $147/mo maintenance
Build my system →
Full stack
The Expert Engine
A complete online business backend for the dietitian ready to go all-in.
$2,800+ once
+ optional $197/mo maintenance
We’ve built this process specifically for busy clinicians who don’t have time to learn tech or manage a build themselves.
01
We understand your practice, your audience, and your goal — whether that’s a group programme, a membership, or a full online business. We’ll recommend the exact package and map out what we’ll build. No commitment needed.
02
Our team handles the tech, the copy, the integrations, and the setup. You answer a few questions upfront, review drafts, and approve the final product. No coding, no Zapier puzzles, no 2am YouTube tutorials.
03
We hand over a fully working system with a simple walkthrough. From day one, leads are qualifying themselves, enrolments are automated, and your clients are onboarded — while you see patients.
I’d been meaning to launch my gut health programme for two years. Within 11 days of working with My Expert Lab it was live, enrolled, and generating income while I slept. I had no idea it could be this simple.
N
Nadia R., RD
Registered Dietitian · Gut Health Specialist
34programme members in month 1
2.2×income increase in 60 days
9 hrssaved every week
Absolutely. We build everything for you, and we hand it over with a simple walkthrough so you know how to check in on it. If you can use Instagram and WhatsApp, you can manage what we build. And if anything needs updating, our maintenance retainer covers it.
Yes — your strategy call is specifically designed to help you figure this out. We’ve worked with enough dietitians to know what programmes convert well (gut health, weight loss without restriction, PCOS, sports nutrition, etc.). We’ll help you shape the idea and then build the infrastructure around it.
We work with the tools most dietitians already use or can access easily: Calendly, Google, Mailchimp, ActiveCampaign, Circle, WhatsApp, Kajabi, Teachable, Thinkific, ThriveCart, and more. If you have a platform preference, we’ll build to it. If not, we’ll recommend the best fit for your goals.
A course teaches you what to do and leaves you to figure out the how. We do it for you. You don’t have to carve out 10 hours a weekend to learn funnels and email platforms — you just answer our questions, approve our work, and go live. The difference is weeks vs. months.
All packages include 14 days of post-launch support. For ongoing peace of mind, our maintenance retainers (from $97/mo) cover monitoring, minor updates, and troubleshooting so you never have to deal with tech issues alone.
No. Some of our best results have come from dietitians with under 1,000 followers who had a highly engaged, specific niche. A small, trusted audience converts better than a large, generic one. We’ll help you build the right foundation regardless of where your audience is today.
Book a free 30-minute call. We’ll map out exactly what your online system looks like — no commitment, no pressure.
Free call · No commitment · Built specifically for dietitians